About us

Our Story

123 Soleil DXB was founded on a simple idea: swim and beach days should be effortless — for kids and for parents. We are the exclusive regional distributor of Swim Essentials, a European-designed swimwear and pool brand built around three things every parent actually cares about: safety, durability, and sun protection that works.

Why Swim Essentials

Every swimsuit, rashguard, and float in our collection carries UPF50+ sun protection, tested to keep delicate skin safe through long days at the pool or beach. Fabrics are chlorine- and saltwater-resistant, so colors and stretch hold up wash after wash, season after season — not just for one summer. Reinforced seams and considered fits mean these pieces are made to survive the way kids actually play: jumping, splashing, and refusing to sit still.

Designed to Match, Built to Last

Each Swim Essentials print — from Lila Leopard to Sea Stars to Jungle — spans the full collection: swimsuits, rash guards, sun hats, water shoes, swim rings, floats, and beach toys. That means you can dress your child head-to-toe and outfit the whole pool bag in one coordinated look, without hunting across different brands or guessing what matches.

Exclusively Yours, Here

As the only authorized Swim Essentials distributor in the region, we carry the full range with guaranteed authenticity — not grey-market imports or knockoffs. When you shop with us, you're getting the genuine product, backed by sizing support and real customer service from a small, family-run business based right here.

Our Promise

We don't chase trends or compete on price. We bring you fewer, better things: pieces designed in Europe, tested for safety, and built to handle real childhood — so you can spend less time worrying about gear and more time enjoying the water.