BabyBjörn is a Swedish family-owned business started in 1961 by Björn and his sister-in-law Elsa Jakobson. Today we are located in 50 countries throughout the world.
Here at BabyBjörn, we have an important mission – to develop good, functional and safe products for the littlest ones. Our products should also be able to follow babies through their development all the way up to the age of three.
Children and parents need products that last a long time; products that are made from reliable materials and have useful functions. As a result, we never compromise on our core values: safety, quality and design. It should be possible to pass our products on from child to child.
Products from BABYBJÖRN are distinguished by their simple, classic yet modern design and their lack of unnecessary details. They also have soft angles that are suitable for babies. Good design will always be about both function and appeal. Our products should be timeless and appeal to mothers, fathers and babies